Hewitt Best Employer Award 2009

Hewitt Best Employer in Asia Award 2009

McDonald’s and Managing Director Recognised in
SHRI HR Awards 2007

After recently being listed among Singapore’s top 10 Best Employers, McDonald’s was once again recognised for leading HR practices when it was conferred two awards at The Singapore HR Awards 2007 organised by the Singapore Human Resources Institute (SHRI) – the Corporate Award and the Leading CEO Award for its Managing Director, Kenneth Chan.

“Red PEA – PLAY, EXERCISE, ART” –
McDonald’s Unique Brand Family Entertainment

Recognising the significant role Moms play in the well-being of families, and to learn from their valued views and perspectives, McDonald’s took the initiative to set up the first Moms Panel, comprising 5 Singaporean moms from diverse backgrounds, to listen to what parents want for their children and respond directly to families’ changing needs. The moms’ input would be sought in Happy Meal menu development, Happy Meal choices, in-restaurant activities for families and educational outreach for children’s well-being.

McDonald’s Sets Up First Moms Panel in Singapore

Recognising the significant role Moms play in the well-being of families, and to learn from their valued views and perspectives, McDonald’s took the initiative to set up the first Moms Panel, comprising 5 Singaporean moms from diverse backgrounds, to listen to what parents want for their children and respond directly to families’ changing needs. The moms’ input would be sought in Happy Meal menu development, Happy Meal choices, in-restaurant activities for families and educational outreach for children’s well-being.

McDonald’s Employees Take Centre Stage in Employer Brand Campaign

“i-stories” abbreviated from “i’m lovin’ it” and “inspirational” stories of McDonald’s employees were unleashed in eye-catching advertisements at the Raffles Place and City Hall MRT stations as part of an employer brand campaign. Each of the 17 featured employees’ stories celebrate people excellence and the endless opportunities for individuals who seek a career at the Golden Arches.

McDonald's Amongst Singapore’s Top 10 Best Employers

McDonald’s long-standing philosophy that the company can grow only if it enables its employees to grow, contribute and feel pride in their work garnered it a 5th place ranking among Singapore’s Top 10 Best Employers. The Best Employers in Singapore 2007 study conducted by global human resources services firm Hewitt Associates in partnership with The Business Times and The Straits Times Recruit assessed more than 750 participating companies. The award marked the first time that a company in the Quick Service Restaurant sector was singled out as one of Singapore’s Top 10 Best Employers.

The First Ronald McDonald Family RoomTM Opens in Singapore

Located at KK Women’s and Children’s Hospital, the Ronald McDonald Family Room is a ‘home away from home’ for parents to stay or rest in, as they tend to their sick children who are hospitalised. The opening on April 12, 2007 was officiated by Dr Vivian Balakrishnan, Minister for Community Development, Youth and Sports and Second Minister for Information, Communications and the Arts. The Ronald McDonald Family Room occupies one of the closed wards in KKH’s Women’s Wing and has 12 bedrooms, a dining area, a pantry, ‘quiet rooms’, an adult/children’s library, a children’s playroom, TV lounge and internet corner.

Felicia Yee, our Singaporean Global Casting Star Goes Global

The Singapore launch of McDonald’s new packaging featuring 24 “stars” selected from its first-ever online consumer Global Casting Call with our very own “Star”, Felicia Yee, greeting more than 50 million people worldwide. She joins the ranks of famous faces who have been featured on McDonald’s packaging, including Olympic athletes, tennis superstars Venus Williams and Serena Williams, basketball sensation Yao Ming and pop group Destiny’s Child.

Breakfast Launch - McCafé Premium Coffee Available All Day Islandwide

In response to popular demand since the first McCafé opened in late 2003, McDonald’s introduced the all-time McCafé favourites – Cappuccino, Latte and Long Black – in almost all its restaurants islandwide. With this initiative, McDonald’s has become the largest purveyor of premium coffee at great value for its customers. Coffee lovers can enjoy their McCafé premium coffee made only with 100 percent Arabica beans all day at McDonald’s restaurants and via McDelivery 24/7.

Official Opening of McDonald’s Ang Mo Kio Town Garden West

McDonald’s celebrated the official opening of  the 24-hour McDonald’s Ang Mo Kio Town Garden West restaurant, the second collaboration between McDonald’s Restaurants and the National Parks Board (NParks), after the well-received McDonald’s West Coast Park Restaurant.  Complete with a Drive-Thru and McCafé, the restaurant iffers a close-to-nature alfresco dining experience with its unique architectural concept of elevated decks integrated with the natural foliage. The opening was also held in conjunction with World Children’s Day and the launch of the new Grilled Chicken Bun Happy Meal item.

1st 41 Tourists Given A McDonald’s National Day Welcome

To commemorate Singapore’s 41st birthday, McDonald’s and the Civil Aviation Authority of Singapore (CAAS) staged a special welcome to the first 41 tourist arrivals at Changi Airport. Each tourist received an exclusive McDonald’s “Uniquely Singapore” Teenie Beanie garland, presented by Ronald McDonald, Chief Happiness Officer at Changi Airport’s Terminal 1.

Veg Out Day

McDonald’s launched Veg Out Day as part of its ongoing support for the Health Promotion Board’s “eat 2 servings of fruit + 2 servings of veggies” public educational outreach. Every first day of the month, customers can enjoy McDonald’s Fresh Sidekicks such as Corn Cup, Fresh Salad and Apple Dippers at $1 each, with no additional purchase required. The Fresh Sidekicks are usually priced at $2.50 ala carte.

Launch of more menu choices
McDonald's committment to help customers achieve balanced eating saw the launch of Corn Cup, Apple Dippers and Fresh Salad as wholesome menu choices to complement Extra Value Meals.

McDonald's makes rice Fàn-tastic!
The Chicken Fàn-tastic and Beef Fàn-tastic were launched, presenting a new, exciting way to enjoy a hand-held rice meal. By February, one million Fàn-tastic had been sold.

McDonald's goes 24 Hours
McDelivery was relaunched as a 24-hour service, available seven days a week and with no minimum order requirement. 18 McDonald's restaurants also started staying open 24 hours.

Olympic Day Run
In Singapore, the Olympic Day Run on July 2 was officially flagged off by Dr Jacques Rogge, President of the International Olympic Committee. McDonald's is the exclusive worldwide partner of the Olympic Day Run.

Mix 'N' Match Happy Meals
McDonald's Singapore launched the Mix 'N' Match Happy Meals, a new menu concept comprising a wider variety of wholesome choices, at no extra charge.

Launch of Grilled Chicken Foldover
McDonald's introduced the Grilled Chicken Foldover, a new style of McDonald's sandwich made with wholesome flatbread.

ez-link Cashless Payment and Top-up Service
McDonald's became the first quick service restaurant here to accept the ez-link card as a payment mode, as well as to offer a top-up service.

McDonald's West Coast Park
McDonald's first tropical resort-inspired restaurant opened at West Coast Park. Includes a McCafé, two alfresco dining areas and a landscaped pond.

Wi-Fi at McDonald's
Singapore's first "second generation public Wi-Fi network" in McDonald's was officially launched by Mr Khoong Hock Yun, Assistant Chief Executive Officer (Industry) of Infocomm Development Authority of Singapore.

"HOT" Customer Service
McDonald's introduced the hand-held order taking (HOT) device, a technological first in McDonald's Asia.

First McCafé opened in Singapore
McDonald's opened its first McCafé at Great World City in Singapore. McCafé's Latte was ranked 4-star, in an independent coffee taste test conducted by The Straits Times. It surpassed the ranking of numerous established specialty brands.

Chicken Big Mac
McDonald's Singapore became the first in the world to offer the Chicken Big Mac.

New Hello Kitty and Dear Daniel plush series launched in Singapore ahead of the rest of the world
Singaporeans' fascination with Hello Kitty and Dear Daniel prompted McDonald's to launch its new series of "Royal" Hello Kitty and Dear Daniel here, ahead of other countries.

McDonald's opened 14 more restaurants in 2000 bringing the total to 122 restaurants

McDonald's at KK Women's and Children's Hospital
McDonald's first restaurant in a hospital opened at the KK Women's and Children's Hospital. Special items were added to the regular menu, including low-fat milk, Coke Light, soup and salad.

McDonald's first alfresco restaurant opened at Scotts Road

Hello Kitty
McDonald's launched six exclusively designed pairs of limited edition Hello Kitty and Dear Daniel plushes in wedding attire. The most successful promotion to date, there were record sales of the plushes and 'Kitty Mania' made headlines around the world.

10 Million Chicken McCrispy sold
Chicken McCrispy was a resounding success. An amazing 10 million pieces was sold in the first year alone. To thank loyal customers, the original price of $3.90 was brought down to just $2.95.

Celebrating 20 Years of Smiles
McDonald's celebrated its 20th anniversary with an exhibition at the Singapore History Museum and an advertising campaign that featured ordinary people reminiscing about their first experiences at McDonald's, when it opened at Liat Towers in 1979.

Pooh Plushes
McDonald's Pooh plushes proved once again to be one of the fastest-selling collectibles with one million plushes cleared within 10 days of the "Pooh's Back" promotion. This superseded the 700,000 Pooh and friends plushes that were sold in the first Pooh promotion in 1997.

McDonald's opened 8 more stores in 1998 bringing the total to 108 restaurants island wide

McDonald's continues to be Singapore's largest advertiser with some $10 million spent across all media in 1998

Snoopy goes on a world tour of McDonald's
The Snoopy World Tour featuring 28 designs became one of the most popular McDonald's collectibles with more than 800,000 pieces sold.

It's the Big Mac's 30th anniversary!
Approximately 600 million Big Mac sandwiches were consumed annually in the United States. In Singapore, 3.3 million Big Mac, i.e. about one per Singaporean, were sold in 1997.

McDonald's surpassed the 100 store mark with Nanyang Polytechnic as the 100th store.

McDonald's opened 20 restaurants in 1996

McDonald's sold 21 million meals comprising breakfast, lunch, dinner and Happy Meals

101 Dalmatians Happy Meal

With 1.2 million pieces sold, the 101 Dalmatians became the all-time best-selling Happy Meal figurines. The promotion was brought back a year later due to popular demand.

McDonald's at Seagate, Ang Mo Kio

First quick service restaurant (QSR) to open in a staff cafeteria of a multinational company.

First McDonald's in a Community Centre

This was not only the first McDonald's restaurant in Hong Kah Community Centre, it was also the pioneer within the quick-service food industry.

McDonald's opened 11 restaurants in 1995

McDonald's 15th Anniversary of Happy Meal

In 1995, McDonald's celebrated the 15th anniversary of the Happy Meal and introduced 15 collectibles from international licensors.

First McDonald's Restaurant in an Educational Institution McDonald's Singapore Polytechnic opened.

"A Day in Singapore"

This was the first local TV commercial to feature all four official languages in one advertisement.

First McDonald's in a Public Housing Estate

It opened at Hougang and set the growth for more McDonald's restaurants in HDB neighbourhoods.