Singapore, April 10, 2008  Kick off your day to a winning start with McDonald’s latest innovation: the McGriddles Breakfast Sandwich, and enjoy in one bite - its “indescribable"  flavour and appeal of sweet and savoury!

McGriddles, now available islandwide, is McDonald’s new Grab-N-Go Breakfast Sandwich, made up of griddle cakes marked with the famous "M" and infused with maple syrup. It includes a chicken sausage patty with an optional egg with an overall unique taste sensation of sweet and savoury with every bite. McDonald’s customers have two choices: Sausage McGriddles or Sausage McGriddles with Egg

As Breakfast Leader, McDonald’s continues to innovate and to find novel ways to meet evolving consumer tastes and hectic, changing lifestyles.

“Our new McDonald’s McGriddles is an innovative breakfast taste, and demonstrates once again our leadership in the breakfast business," said Shirley Foernander, Vice President, Marketing & Communications, McDonald’s Singapore. "A proper sit-down breakfast is a time luxury which many people cannot afford today.  With McGriddles as yet another wholesome breakfast choice, there will be no reason to skip breakfast, an important first meal of the day. McGriddles allows people to have a great start to the day with an indescribably delicious grab-and-go meal."

Singapore is the first market outside of Japan and the USA, to offer the McGriddles breakfast.
The new McGriddles breakfast offering seeks to meet the needs of not just those wanting a quick, easy, convenient and tasty breakfast, before starting work or school, but also to encourage families over the weekend, to bond over breakfast.

McGriddles will be available during breakfast hours from 4 am through McDelivery 24/7 at 6777-3777 and also mcdelivery.com.sg online ordering, as well as at 24-hour McDonald’s restaurants – meeting the needs of clubbers on the prowl for supper, shift workers and students cramming studies through the night.